Business Strategy And Operations
Marketing in the Digital Age
Helping Customers Find You
amk_02_a02_bs_enus
Managing Your Corporate Reputation Online
amk_02_a03_bs_enus
Reaching Customers Digitally
amk_02_a01_bs_enus
Helping Customers Find You
Lesson Objectives
Helping Customers Find You
- recognize the urgency and relevance of search marketing for your business
- analyze elements of a web page for their impact on search engine optimization
- identify the SEO impact of the formatting, headline, and keyword elements of a web page
- recognize offsite SEO methods that enhance your SEO ranking
- recognize how to capitalize on search engine advertising strategies
- recognize SEO strategies and techniques
Overview/Description
Search engine marketing (SEM) is the most powerful promotional tool available, eclipsing traditional advertising. In this course, you'll learn about paid and organic SEM tactics that can help bump your site to the top of search results.
Search engine marketing (SEM) is the most powerful promotional tool available, eclipsing traditional advertising. In this course, you'll learn about paid and organic SEM tactics that can help bump your site to the top of search results.
Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
Managing Your Corporate Reputation Online
Lesson Objectives
Managing Your Corporate Reputation Online
- recognize the four major trends of the digital revolution
- recognize how to intensify your connection with consumers
- recognize the scope and potential of online PR
- recognize how to generate traffic for your organization's blog
- recall uses of social communities in an online PR strategy
- respond appropriately to a media crisis
- use strategies for managing reputation through content marketing and online PR
Overview/Description
Anything potential customers can learn about your brand online should be the focus of your reputation management efforts. In this course, you'll learn about building and maintaining an online PR strategy and weathering social media storms.
Anything potential customers can learn about your brand online should be the focus of your reputation management efforts. In this course, you'll learn about building and maintaining an online PR strategy and weathering social media storms.
Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
Reaching Customers Digitally
Lesson Objectives
Reaching Customers Digitally
- recognize types of marketing communication in action
- recall the importance of the zero moment of truth in digital marketing
- recognize the types of marketing channels and activities associated with each stage in the digital marketing funnel
- recall the steps in a digital marketing planning effort
- recall the benefits and concerns related to social media marketing
- recognize the value of various types of social media in a digital marketing strategy
- use digital marketing within your organization
Overview/Description
Every company knows there is no future without digital marketing. In this course, you'll learn about marketing communication strategies, the digital marketing funnel, digital marketing planning, and the role of social media in marketing.
Every company knows there is no future without digital marketing. In this course, you'll learn about marketing communication strategies, the digital marketing funnel, digital marketing planning, and the role of social media in marketing.
Target Audience
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
Anyone who wants to participate in planning digital marketing initiatives for organizations of any size
